Interpreting Zohran Mamdani's Sartorial Choice: The Garment He Wears Reveals Regarding Modern Manhood and a Shifting Society.
Growing up in the British capital during the noughties, I was constantly immersed in a world of suits. They adorned businessmen hurrying through the Square Mile. They were worn by dads in Hyde Park, kicking footballs in the evening light. Even school, a inexpensive grey suit was our required uniform. Traditionally, the suit has functioned as a uniform of seriousness, signaling power and professionalism—traits I was expected to aspire to to become a "man". However, until recently, my generation appeared to wear them less and less, and they had all but vanished from my consciousness.
Subsequently came the newly elected New York City mayor, Zohran Mamdani. He was sworn in at a private ceremony wearing a sober black overcoat, pristine white shirt, and a notable silk tie. Propelled by an ingenious campaign, he captivated the world's imagination unlike any recent mayoral candidate. But whether he was celebrating in a hip-hop club or attending a film premiere, one thing was mostly unchanged: he was almost always in a suit. Loosely tailored, contemporary with unstructured lines, yet traditional, his is a quintessentially professional millennial suit—that is, as typical as it can be for a generation that seldom bothers to wear one.
"The suit is in this weird place," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal locations: marriages, memorials, to some extent, legal proceedings," Guy states. "It's sort of like the kimono in Japan," in that it "essentially represents a tradition that has long ceded from daily life." Numerous politicians "wear a suit to say: 'I represent a politician, you can have faith in me. You should support me. I have authority.'" But while the suit has traditionally conveyed this, today it performs authority in the hope of winning public trust. As Guy clarifies: "Because we are also living in a liberal democracy, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a subtle form of performance, in that it enacts masculinity, authority and even proximity to power.
This analysis resonated deeply. On the infrequent times I require a suit—for a ceremony or black-tie event—I retrieve the one I bought from a Tokyo retailer several years ago. When I first selected it, it made me feel refined and expensive, but its slim cut now feels outdated. I suspect this feeling will be all too familiar for many of us in the diaspora whose families come from other places, especially global south countries.
It's no surprise, the everyday suit has lost fashion. Similar to a pair of jeans, a suit's shape goes through trends; a particular cut can thus characterize an era—and feel quickly outdated. Consider the present: looser-fitting suits, reminiscent of a famous cinematic Armani in *American Gigolo*, might be trendy, but given the cost, it can feel like a considerable investment for something likely to fall out of fashion within five years. But the appeal, at least in certain circles, endures: in the past year, major retailers report tailoring sales rising more than 20% as customers "shift from the suit being daily attire towards an appetite to invest in something special."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from Suitsupply, a European label that sells in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "A relatively young person, he's not poor but not extremely wealthy." To that end, his mid-level suit will resonate with the group most likely to support him: people in their 30s and 40s, university-educated earning professional incomes, often discontented by the expense of housing. It's exactly the kind of suit they might wear themselves. Not cheap but not extravagant, Mamdani's suits arguably align with his stated policies—such as a rent freeze, building affordable homes, and fare-free public buses.
"It's impossible to imagine Donald Trump wearing Suitsupply; he's a luxury Italian suit person," observes Guy. "As an immensely wealthy and grew up in that property development world. A power suit fits seamlessly with that tycoon class, just as more accessible brands fit naturally with Mamdani's constituency."
The history of suits in politics is long and storied: from a former president's "shocking" tan suit to other world leaders and their suspiciously impeccable, tailored appearance. As one UK leader discovered, the suit doesn't just clothe the politician; it has the power to characterize them.
Performance of Normality and A Shield
Perhaps the point is what one academic calls the "performance of banality", invoking the suit's historical role as a standard attire of political power. Mamdani's specific selection leverages a deliberate understatement, neither shabby nor showy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, some think Mamdani would be aware of the suit's historical and imperial legacy: "This attire isn't apolitical; historians have long noted that its contemporary origins lie in military or colonial administration." It is also seen as a form of protective armor: "It is argued that if you're from a minority background, you might not get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, particularly to those who might doubt it.
This kind of sartorial "code-switching" is not a new phenomenon. Even historical leaders once donned three-piece suits during their formative years. These days, certain world leaders have started swapping their usual fatigues for a black suit, albeit one without the tie.
"Throughout the fabric of Mamdani's image, the tension between insider and outsider is visible."
The attire Mamdani chooses is highly symbolic. "Being the son of immigrants of South Asian heritage and a progressive politician, he is under scrutiny to meet what many American voters expect as a marker of leadership," says one expert, while at the same time needing to walk a tightrope by "not looking like an elitist betraying his distinctive roots and values."
But there is an sharp awareness of the different rules applied to suit-wearers and what is interpreted from it. "This could stem in part from Mamdani being a millennial, able to assume different identities to fit the occasion, but it may also be part of his diverse background, where code-switching between languages, traditions and clothing styles is typical," it is said. "White males can remain unremarked," but when others "attempt to gain the authority that suits represent," they must carefully navigate the codes associated with them.
In every seam of Mamdani's public persona, the dynamic between somewhere and nowhere, insider and outsider, is evident. I know well the discomfort of trying to conform to something not designed with me in mind, be it an inherited tradition, the culture I was born into, or even a suit. What Mamdani's sartorial choices make evident, however, is that in public life, appearance is not without meaning.